Mapping a multi-sensory identity territory at the early design stage
TypeArticles dans des revues avec comité de lecture
This article presents a kansei design methodology. It is placed at the very beginning of the design process and aims to influence the following steps in order to improve the user's understanding and experiencing of the designed product. The experimentation combines in a subtle way the design thinking approach of learning by doing and the kansei engineering quantitative approach. The research presented is based on the results of a previous study that defined the semantic and emotional scope of future hybrid cars for European using visual stimuli. This kansei design methodology creates and assesses multi-sensory atmospheres is order to provide tangible direction composed of vision, touch, hearing and smell stimuli. From the cognitive and affective responses of the 42 participants we were able to detail 3 directions for future cars interiors that aim to enrich the styling design briefs and to influence the design strategies such as the management of the different grades. The research presented here was supported by the Kansei Design department from Toyota Motor Europe (TME-KD). This collaboration also brought an industrial context to it.
Fichier(s) constituant cette publication
Cette publication figure dans le(s) laboratoire(s) suivant(s)
Visualiser des documents liés par titre, auteur, créateur et sujet.
BOUCHARD, Carole; GENTNER, Alexandre; ESQUIVEL, Daniel (Simon Schütte, 2014)Designer’s expertise refers to the scientific fields of emotional design and kansei information. This paper aims to answer to a scientific major issue which is, how to formalize designer’s knowledge, rules, skills into ...
GENTNER, Alexandre; BOUCHARD, Carole; FAVART, Carole (Japanese Society Of Kansei Engineering, 2015)In this article, twenty seven experience centered industrial design projects leading to kansei representatins were analysed. Information was gathered from interviews with former project team members and from an analysis ...
BOUCHARD, Carole; BRISSAUD, Daniel; AOUSSAT, Améziane (King Mongkut's University of Technology North Bangkok, 2010)The use of day-to-day life artifacts is a key phase in the lifecycle of products. Indeed it has a great impact on our environment. User centered methods are not yet taken into account in eco-design approaches. These methods ...
SETCHI, ROSSITZA; BOUCHARD, Carole (ASME, 2010)Sources of inspiration help designers to define the context of their designs and reflect on the emotional impact of their new products. By observing and interpreting sources of inspiration, designers form vocabularies of ...
BOUCHARD, Carole; AOUSSAT, Améziane; DUCHAMP, Robert (Inderscience Publisher, 2006)This paper aims at studying the role of sketching in car styling. Prior studies have shown that sketches play a major role in the early phases of design. A definition of the intermediate representations and mental ...