Le discours persuasif de la vitrine : méthode de construction, sens et représentation
Communication avec acte
Date
2013Abstract
La mise en scène des produits et des marques placés : représentations, significations publics.
Files in this item
- Name:
- LAMPA-P&I_CREM_2013+jul_SCHMID ...
- Size:
- 346.5Kb
- Format:
- Embargoed until:
- 2018-01-01
Related items
Showing items related by title, author, creator and subject.
-
Article dans une revue avec comité de lectureGESLIN, Erik; BARTHEYE, Olivier; SCHMIDT, Colin; TCHA-TOKEY, Katy; KULSUWAN, Teerawat; KEZIZ, Salah; BELOUIN, Tanguy (2020)Video games are high emotional vectors. They play with the emotions of players by eliciting and increasing them. The importance of the induction of basic emotions has been a long forestay and is favoured by video game ...
-
Chapitre d'ouvrage scientifiqueSCHMIDT, Colin (IUS Publicum, 2015)Le robot comme interactant est souvent un agent cognitif et biologiquement inspiré par l'homme, conçu pour communiquer. Au-delà des questions classiques concernant la plausibilité des artefacts intelligents, des interrogations ...
-
Article dans une revue avec comité de lectureSCHMIDT, Colin (Springer Verlag, 2011)Many have bowed before the recently acquired powers of ‘new technologies’. However, in the shift from tekhne to tekhnologia, it seems we have lost human values. These values are communicative in nature as technological ...
-
Article dans une revue avec comité de lectureSCHMIDT, Colin (Cambridge University Press (CUP), 2014)The presence of overwhelming amounts of information in our big-data era society is growing. Globalisation is increasingly giving these solicitations (regarding information) a more social aspect causing behavioural changes. ...
-
Chapitre d'ouvrage scientifiquePALLOT, Marc; LE MARC, Celine; SCHMIDT, Colin; MATHIEU, Jean-Pierre; RICHIR, Simon (Maria Manuela Cruz-Cunha, 2012)A number of existing innovation paradigms and design approaches such as Open Innovation (Chesbrough, 2003), User Experience (Hassenzahl & Tractinsky, 2006) and User-Centred Design (Von Hippel, 2005), as well as User-Centred ...