Le discours persuasif de la vitrine : méthode de construction, sens et représentation
Communication avec acte
Date
2013Résumé
La mise en scène des produits et des marques placés : représentations, significations publics.
Fichier(s) constituant cette publication
- Nom:
- LAMPA-P&I_CREM_2013+jul_SCHMID ...
- Taille:
- 346.5Ko
- Format:
- Fin d'embargo:
- 2018-01-01
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Documents liés
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Chapitre d'ouvrage scientifiquePALLOT, Marc; LE MARC, Celine; SCHMIDT, Colin; MATHIEU, Jean-Pierre;
RICHIR, Simon (Maria Manuela Cruz-Cunha, 2012)
A number of existing innovation paradigms and design approaches such as Open Innovation (Chesbrough, 2003), User Experience (Hassenzahl & Tractinsky, 2006) and User-Centred Design (Von Hippel, 2005), as well as User-Centred ... -
Communication avec acte‘Presence’, the sense of being inside a virtual environment evoked with the help of computer mediation, has come to be a subject well explored in the field of virtual reality. Studies on mental imagery confirm that we can ...
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Communication avec acteArt and technology always evolved simultaneously, often inspiring and complimenting each other. This can be observed at every point in the history of media technologies. We suggest that the evolution of media has always ...
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Article dans une revue avec comité de lectureSCHMIDT, Colin (Springer Verlag, 2011)Many have bowed before the recently acquired powers of ‘new technologies’. However, in the shift from tekhne to tekhnologia, it seems we have lost human values. These values are communicative in nature as technological ...
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Article dans une revue avec comité de lectureSCHMIDT, Colin (Cambridge University Press (CUP), 2014)The presence of overwhelming amounts of information in our big-data era society is growing. Globalisation is increasingly giving these solicitations (regarding information) a more social aspect causing behavioural changes. ...