Does Mc Donald's properly manage its domain names ? Time managagement : proposal of the iceberg method for domain name categorization

Abstract

Domain Names are intangible assets used by every Internet users since 1986. Their value, correlated to their importance for the communication field and the information system. But while we are in a period where we connect factories to the Internet, the domain name remains the link between the company and the Internet. It is thus a need for decision makers to have a tool ready to use.