Modèle d’analyse de la valeur de l’innovation des systèmes de produit-service
Communication avec acte
Date
2011Abstract
Résumé – L’économie traditionnelle basée sur la vente d’un produit à un client est actuellement remise en question par l’intérêt grandissant de ce dernier pour la valeur d’usage du produit au-delà de sa valeur d’échange. En conséquence, les industriels doivent dorénavant considérer la satisfaction d’un besoin par la proposition d’un couple produit et service (PSS). Le traitement simultané de ces deux enjeux permettra d'améliorer la position dans la chaîne de valeur, d’accroître la valeur ajoutée de l’offre et d'améliorer le potentiel d'innovation de l’entreprise productrice de la solution PSS. Le challenge se situe donc dans l’optimisation du ratio valeur d’usage/prix de l’offre PSS pour le client et également pour l’industriel. Nous proposons dans cette contribution les prémices d’un modèle d’analyse de la valeur de l’innovation des systèmes de produits et services. Nous avons pour cela identifié les fonctions attendues d’un PSS pour le client et celles attendues par le fournisseur de la solution. Ces fonctions rapportées au coût global du système permettent de déterminer la valeur de l’offre pour les protagonistes et d’aider à la décision du développement effectif de l’offre. Abstract - The traditional economy based on selling products to clients is currently challenged by the growing user interest for the product use value than the product exchange value. Consequences for manufacturers are significant because they must now extend their skills to the fulfillment of a need through the delivery of an integrated set of products and services (PSS). The added service will improve the position in the value chain of the product, increase the added value of the offer and improve the innovation potential. These benefits of the PSS can be obtained considering the global design collaboration and the engineering work necessary to design and deliver PSS. The challenge therefore lies in optimizing the ratio value of use to cost of the PSS for the user as well as for the industry. We propose in this article the foundation of a model for analyzing the value of a PSS innovation. The model is built upon the list of function expected by the user and those expected by the provider of the system. Each list related to the system whole costs will give an idea of the value of the offer for each stakeholder and aggregating the value an aid to decide whether the development is to be launched or not.
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