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Mapping a multi-sensory identity territory at the early design stage

Article dans une revue avec comité de lecture
Author
GENTNER, Alexandre
127758 Laboratoire Conception de Produits et Innovation [LCPI]
BOUCHARD, Carole
127758 Laboratoire Conception de Produits et Innovation [LCPI]
ESQUIVEL, Daniel
218910 Toyota Motor Europe (BELGIUM)
FAVART, Carole
218910 Toyota Motor Europe (BELGIUM)

URI
http://hdl.handle.net/10985/7877
Date
2012
Journal
International Journal of Affective Engineering

Abstract

This article presents a kansei design methodology. It is placed at the very beginning of the design process and aims to influence the following steps in order to improve the user's understanding and experiencing of the designed product. The experimentation combines in a subtle way the design thinking approach of learning by doing and the kansei engineering quantitative approach. The research presented is based on the results of a previous study that defined the semantic and emotional scope of future hybrid cars for European using visual stimuli. This kansei design methodology creates and assesses multi-sensory atmospheres is order to provide tangible direction composed of vision, touch, hearing and smell stimuli. From the cognitive and affective responses of the 42 participants we were able to detail 3 directions for future cars interiors that aim to enrich the styling design briefs and to influence the design strategies such as the management of the different grades. The research presented here was supported by the Kansei Design department from Toyota Motor Europe (TME-KD). This collaboration also brought an industrial context to it.

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