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Le discours persuasif de la vitrine : méthode de construction, sens et représentation

Communication avec acte
Author
SCHMIDT, Colin
211916 Laboratoire Angevin de Mécanique, Procédés et InnovAtion [LAMPA]
MANGA, Xavier

URI
http://hdl.handle.net/10985/10221
Date
2013

Abstract

La mise en scène des produits et des marques placés : représentations, significations publics.

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