Le discours persuasif de la vitrine : méthode de construction, sens et représentation
Type
Communications avec actesAuthor
SCHMIDT, ColinMANGA, XavierAbstract
La mise en scène des produits et des marques placés : représentations, significations publics.
Files in this item
Related items
Showing items related by title, author, creator and subject.
-
(Axel Cleeremans, Université Libre de Bruxelles, 2013)The sense of “Presence” (evolving from “telepresence”) has always been associated with virtual reality research and is still an exceptionally mystifying constituent. Now the study of presence clearly spans over various ...
-
(IUS Publicum, 2015)Le robot comme interactant est souvent un agent cognitif et biologiquement inspiré par l'homme, conçu pour communiquer. Au-delà des questions classiques concernant la plausibilité des artefacts intelligents, des interrogations ...
-
(Maria Manuela Cruz-Cunha, 2012)A number of existing innovation paradigms and design approaches such as Open Innovation (Chesbrough, 2003), User Experience (Hassenzahl & Tractinsky, 2006) and User-Centred Design (Von Hippel, 2005), as well as User-Centred ...
-
(2014)The presence of overwhelming amounts of information in our big-data era society is growing. Globalisation is increasingly giving these solicitations (regarding information) a more social aspect causing behavioural changes. ...
-
(Springer, 2013)‘Presence’, the sense of being inside a virtual environment evoked with the help of computer mediation, has come to be a subject well explored in the field of virtual reality. Studies on mental imagery confirm that we can ...