Effects of social influence on idea selection in creativity workshops
Type
Articles dans des revues avec comité de lectureAuthor
Date
2020Journal
Thinking Skills and CreativityAbstract
Different variants of brainstormings and brainwritings exist and are regularly used in companies. Several phenomena of social influence in the idea generation stage have been highlighted. The hypothesis of this research was that under specific conditions, social influence biases the idea selection stage. An experimental study was conducted with 30 participants who had to select ideas. The results indicate that seeing another person’s choice of ideas is enough to influence participants’ choices and thus bias their responses. This result is interpreted as the consequence of a phenomenon of social proof: when participants do not know what to choose, they decide to rely on the choice of their partner. Methodological recommendations are provided to avoid this bias during ideation sessions.
Files in this item
Related items
Showing items related by title, author, creator and subject.
-
AGNES, Aurélien; FLEURY, Sylvain; AUZERAIS, Aristide; BISSON, Isaline; DULAU, Eva; BUISINE, Stéphanie; RICHIR, Simon (2019)Cette étude présente un test utilisateur afin de déterminer quels sont les avantages et inconvénients de différents modes de saisie de texte en environnement virtuel immersif : la reconnaissance vocale individuelle, la ...
-
FLEURY, Sylvain; AGNÈS, Aurélien; VANUKURU, Rishi; GOUMILLOUT, Emma; DELCOMBEL, Nicolas; RICHIR, Simon (ELSEVIER, 2020)Many studies have shown that physical activity, especially walking, tends to stimulate certain cognitive functions, including divergent creativity. The objective of this study was to understand whether some of this gain ...
-
MILLE, Charles; FLEURY, Sylvain; PASI, Simon; FOURNIER, Kevin; IZZOUZI, Lisa; JEAN-LOUIS, Thomas; CHRISTMANN, Olivier; RICHIR, Simon (ARPEGE Science Publishing, 2019)Lors d’activités de créativité, les stimuli externes à la tâche peuvent être considérés comme potentiellement inspirants ou à l’inverse gênants. L’hypothèse de la présente étude était que les activités créatives, lorsqu’elles ...
-
GENTY, Clément; SAMIER, Henri; RICHIR, Simon (2017)Hier conspuée, critiquée ou du moins ignorée, la prise en compte du capital immatériel devient un véritable enjeu pour les entreprises aujourd’hui. Que ce soit pour piloter l’entreprise au quotidien, afin d’allouer les ...
-
GENTY, Clément; SAMIER, Henri; RICHIR, Simon (IARIA, 2017)The Domain Name System (DNS), was invented in 1983 because it was too hard for the human brain to memorize IP addresses. The DNS works as a phone directory, setting a link between letters, the domain name, and an IP address. ...